Four years. For the fourth year in a row, I was incredibly proud to be named a finalist for Educator of the Year at the Australian Beauty Industry Awards (ABIAs). And no, I didn’t win this year. Would I have loved to hear my name called? Of course I would have!...
I think it’s fair to say — I’m not alone when I say I’m ready to leave 2025 behind. This past year asked a lot of me. I lost dear loved ones. I had to set strict boundaries — in business and personally. I sold businesses. I lost friendships that, in hindsight, were...
A little about our Creator and Director In the realm of beauty and career empowerment, Jodie Burwood stands out as a passionate educator and a fervent advocate for individuals in the business. Not only does she impart her extensive knowledge of beauty techniques,...
You’re a new lash artist and you’ve got models to practice on, but how do I get them to keep coming back? Here are some of the most effective strategies to encourage your models and new clients to get them to rebook and become regulars: Provide...
Do you wish to start your own lash business? Learning the skill or art of applying eyelash extensions can be overwhelming. So many questions run through like… “𝙏𝙝𝙚𝙧𝙚 𝙞𝙨 𝙨𝙤 𝙢𝙪𝙘𝙝 𝙩𝙤 𝙡𝙚𝙖𝙧𝙣”, “𝙒𝙝𝙚𝙧𝙚 𝙙𝙤 𝙄 𝙨𝙩𝙖𝙧𝙩?”, “𝙃𝙤𝙬 𝙙𝙤 𝙄 𝙜𝙧𝙤𝙬 𝙖 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨?”, “𝙃𝙤𝙬 𝙘𝙖𝙣 𝙄 𝙙𝙤 𝙩𝙝𝙞𝙨 𝙬𝙞𝙩𝙝 𝙢𝙮...
Although the beauty industry may seem competitive – it’s growing fast and there is so much demand for beauty services now more than ever. The eyelash industry itself was worth $400 million in 2018, and is now forecasted to be worth $1.5 billion by 2023! That...
