WHY CLIENT RECORDS ARE IMPORTANT FOR GROWING YOUR SALON BIZ? 🤔✨📁
Client records serve an important purpose in building the relationship you have with your client…
And this should not be confused with the intake questionnaire!
Client record keeping refers to a method of taking personal notes 📝 that helps you to track important information and serve your clients better ✨
It’s a given that every client wants to feel special and cared for, however, the truth is that, unless the Lash Artist has a photographic memory (which is rare 😅)
He or she will have a hard time maintaining a detailed mental account of each client’s history…😕 Hands up if you can relate 🙋♀️🙋♂️
So, each salon will have its own method for recording important client data, some salons may even use software or a paper file.
If the salon you work in does not offer either, I highly recommend to create a system of your own!
You should always record the client’s:
👉🏻 Name
👉🏻 Address
👉🏻 Telephone number
👉🏻 Date of treatment
👉🏻 Services performed
👉🏻 Products used / allergies
👉🏻 Client’s particular preferences, for instance:
~ What products they use at home,
~ Special anniversary dates,
~ Personal anecdotes will also help to develop rapport and assure the client’s comfort during subsequent visits!
Great lash artists will get into the habit of reviewing this information before each client’s visit, helping them improve client relationships and lead to a perfect salon experience 😊
So, ladies and gents do you have client records in place? Do you prefer keeping them digitally or on a paper file?